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Master of Business Administration in Marketing Management
Propel Your Marketing Career with a Globally Recognized MBA Degree
MBA in Marketing Management is a 2 year program designed to develop marketing and management skills. It covers core business foundation in first year and specialized marketing subjects like consumer behavior, international marketing and brand management in second year. Offered in flexible hybrid mode, students can study online and on-campus.
Through ECISME, students in the UAE can pursue this program with local academic support. The degree is awarded by IGNOU, a globally recognized institution accredited by UGC, so both academic credibility and professional relevance across international markets.
Type
Degree
Start Date
Mar 31, 2025
Duration
2 Year
Key Program Highlights
The MBA in Marketing Management with ECISME offers many benefits for students looking to advance their career in marketing:
- UGC Approved Degree: The degree is approved by University Grants Commission (UGC) and recognized internationally.
- Comprehensive Curriculum: The program covers both core business management and specialized marketing knowledge.
- Flexible Learning Mode: Students can choose between online and on-campus (hybrid) learning through ECISME, for working professionals.
- Affordable Education: The program is competitively priced with flexible installment options to suit different financial needs.
- Global Recognition: The MBA degree is recognized by employers worldwide, for employment opportunities in both domestic and international markets.
- Local Academic Support: ECISME offers on-ground support in UAE, including academic mentoring and workshops.
- Industry Relevant Content: The curriculum is updated regularly to reflect current trends in the marketing industry, so students get the latest knowledge.
- Career Development Opportunities: Networking events and career services by ECISME help students with job placements and internships.
Eligibility Criteria
To apply for MBA in Marketing Management at Emirates College of International Studies, candidates must meet the following:
- Academic Requirement: A Bachelor’s degree (minimum 3 years duration) from a recognized university with at least 50% marks (45% for reserved category candidates).
- Language: The course is taught in English so language proficiency is required.
- Work Experience: Work experience is preferred but not mandatory for admission.
ECISME Syllabus
Curriculum Overview
ECISME’s MBA in Marketing Management is a 2 year modular program, with core business courses in first year and focused marketing specialization in second year.
| First Semester | ||
| Course Code | Subject | Credits |
| MMPC-003 | Business Environment | 4 |
| MMPC-004 | Accounting for Managers | 4 |
| MMPC-005 | Quantitative Analysis for Managerial Applications | 4 |
| MMPC-006 | Marketing Management | 4 |
| MMPC-007 | Business Communication | 4 |
| Second Semester | ||
| Course Code | Subject | Credits |
| MMPC-008 | Information Systems for Managers | 4 |
| MMPC-009 | Management of Machines and Materials | 4 |
| MMPC-010 | Managerial Economics | 4 |
| MMPC-011 | Social Processes and Behavioural Issues | 4 |
| MMPC-012 | Strategic Management | 4 |
| MMPC-013 | Business Laws | 4 |
| MMPC-014 | Financial Management | 4 |
| Third Semester | ||
| Course Code | Subject | Credits |
| MMPC-015 | Research Methodology for Management Decisions | 4 |
| MMPC-016 | International Business Management | 4 |
| MMPM-001 | Consumer Behaviour | 4 |
| MMPM-002 | Sales Management | 4 |
| MMPM-003 | Product & Brand Management | 4 |
| MMPM-005 | Marketing of Services | 4 |
| MMPP-001 | Project Report | 8 |
| Fourth Semester | ||
| Course Code | Subject | Credits |
| MMPC-017 | Advanced Strategic Management | 4 |
| MMPC-018 | Entrepreneurship | 4 |
| MMPC-020 | Business Ethics and CSR | 4 |
| MMPM-004 | International Marketing | 4 |
| MMPM-006 | Marketing Research | 4 |
| MMPM-007 | Integrated Marketing Communication | 4 |
| MMPM-008 | Rural Marketing | 4 |
| MMPM-009 | Retail Management | 4 |
ECISME Opportunities
Career Opportunities After MBA in Marketing Management
Graduates of the MBA in Marketing Management are equipped for a variety of roles across industries. Some common career paths include:
- Marketing Manager
- Brand Manager
- Product Manager
- Sales Manager
- Market Research Analyst
- Advertising Manager
- Digital Marketing Strategist
- Retail Manager
This program opens doors to both mid-level and senior management positions, in both local and international companies.
ECISME have support systems in place to help students manage costs related to their MBA in Marketing Management.
- Merit-Based Scholarships: For students who excel academically.
- Flexible Installment Options: ECISME offers installment plans to spread the cost over time.
- Financial Assistance Schemes: Available on a case-by-case basis for students in need.
The MBA in Marketing Management with ECISME equips you with skills that meet market expectations and leadership roles. Some of which include:
- Design and implement marketing strategies
- Understand consumer psychology and behavior
- Data-driven decision making using marketing research
- Global and digital marketing practices
- Team and project management
- Branding, sales promotion and service marketing
Benefits of Studying MBA in Marketing Management with ECISME
Masters in Business Administration with ECISME has many benefits to support both academic and career growth:
- Hybrid Learning Format: Study online with periodic in-person academic support and workshops in the UAE.
- Local Guidance: On-ground support from academic coordinators and faculty to help with coursework and queries.
- Global Recognition: Earn an internationally accepted degree from IGNOU and increase your global employability.
- Affordable Fee Structure: Competitive tuition fees with installment options and financial aid for eligible students.
- Career Services: Resume workshops, career counseling and job placement support.
- Networking Opportunities: Interact with peers, faculty and industry professionals through ECISME-hosted seminars and events.
- Access to Resources: Digital learning tools, e-libraries and expert faculty interactions.
ECISME Asked
Frequently Asked Questions (FAQs)
What kind of support does ECISME provide?
ECISME provides academic support, local administrative support and study resources to help you throughout your MBA journey in the UAE.
How long does the course take?
The program duration is 2 years minimum and 4 years maximum to complete all course requirements.
Is attendance mandatory for on-campus sessions?
While the program is flexible, we recommend attending on-campus sessions for better learning and engagement.
How do I start the application process?
You can start by submitting your documents and filling out the application form. We are here to support you throughout the process.
Do I need any software or tools?
Having access to Microsoft Office and internet access is necessary for the program. Additional tools may be introduced as part of the course.
