PGDMM– Post-Graduate Diploma in Marketing Management
- Age : No Bar
- Duration : 1 to 3 years
- Credits : 36
PGDM focuses on the technical aspects, providing exposure to real-life business situations
4.5 Rating
4.5/5
What You'll Learn
The structure of specialization PG Diploma Prgorammes is
6 courses: One compulsory course and 5 elective courses from the chosen specialization area
- Compulsory course includes Marketing for Managers
- The elective courses include ( 5 to be chosen) Consumer Behaviour, Sales Management, Product Management, International Marketing, Marketing of Services, Marketing Research, Management of Marketing Communicationand Advertising, Rural Marketing, Retail Management
- The course curriculum consists of disciplines of management and marketing communication, concepts of advertising, sales and relations, segmentation, targeting, positioning and deploying.
eligibility
Any graduate (including Chartered Accountancy/ Cost Accountancy/ Company Secretary ship) with 50% marks for general category 45% for reserved category as per government of India rules.
Course Features
- Multi-media approach for instruction
- Most of the instruction is imparted through distance, rather than face-to-face communication.
- English/ Hindi as medium of Instruction